The Role of Economic, Behavioral, and Social Factors in Technology Adoption.
Giulia ChersoniNives Della ValleMagda FontanaPublished in: ESSA (2019)
Keyphrases
- technology adoption
- social factors
- social influence
- network effects
- factors that influence
- social interaction
- social networks
- technology acceptance
- social behavior
- innovation diffusion theory
- perceived usefulness
- individual level
- online communities
- computer technology
- swarm intelligence
- learning process
- information systems