Mining association rules procedure to support on-line recommendation by customers and products fragmentation.
S. Wesley ChangchienTzu-Chuen LuPublished in: Expert Syst. Appl. (2001)
Keyphrases
- mining association rules
- customer preferences
- product recommendation
- association rules
- itemsets
- customer support
- personal preferences
- data mining
- data mining techniques
- association rules mining
- quantitative association rules
- association rule mining
- minimum support
- transaction data
- product information
- multi dimensional
- potential customers
- mining of association rules
- incremental updating