Social CRM Capabilities and Readiness: Findings from Greek Tourism Firms.
Marianna SigalaPublished in: ENTER (2016)
Keyphrases
- managerial implications
- competitive advantage
- customer relationship management
- relationship management
- social networks
- information technology
- social interaction
- case study
- social media
- anecdotal evidence
- social behavior
- knowledge management
- virtual communities
- knowledge sharing
- network effects
- social networking
- comparative evaluation
- social learning
- theoretical frameworks
- learning environment
- data mining