An integrated data mining and behavioral scoring model for analyzing bank customers.
Nan-Chen HsiehPublished in: Expert Syst. Appl. (2004)
Keyphrases
- scoring model
- data mining
- direct marketing
- customer relationship management
- banking industry
- customer segmentation
- knowledge discovery
- customer data
- customer satisfaction
- real world
- commercial banks
- rough sets
- marketing strategies
- data mining algorithms
- banking services
- knowledge discovery in databases
- association rule mining
- service providers
- data warehousing
- web intelligence
- decision making
- intrusion detection
- preprocessing
- data mining techniques
- text mining
- association rules
- customer service
- databases
- machine learning
- information technology
- customer behavior
- web mining
- fraud detection
- human behavior
- pattern mining