Matching the business perspectives of providers and customers in future cloud markets.
Giuseppe Di ModicaOrazio TomarchioPublished in: Clust. Comput. (2015)
Keyphrases
- current issues
- service providers
- cloud services
- business activities
- cloud computing
- electronic commerce
- enterprise systems
- success or failure
- business opportunities
- matching algorithm
- online services
- customer support
- cost efficient
- customer service
- electronic markets
- real world
- financial services
- business partners
- international trade
- data mining
- business intelligence
- customer behavior
- direct marketing
- content providers
- business models
- business process
- knowledge management
- decision making
- end users
- market share
- service level agreements
- customer base
- private cloud
- customer retention
- customer loyalty
- banking industry
- potential customers
- customer data
- business processes
- virtual machine
- marketing strategies