Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example.
Shaofeng WangJosé P. EsperançaQiao WuPublished in: Int. J. Hum. Comput. Interact. (2023)
Keyphrases
- live streaming
- online course
- streaming video
- video sharing
- recommender systems
- collaborative filtering
- online learning
- recommendation systems
- virtual communities
- online video
- massive open online courses
- peer to peer
- video data
- real time
- video streams
- end users
- online shopping
- distance learning
- user generated
- learning environment
- online stores
- video on demand
- video frames
- statistically significant
- user profiles
- learning styles
- multimedia
- online communities
- video content
- user experience
- user interaction
- social media
- user interface
- video sequences