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Dynamic cooperative advertising under manufacturer and retailer level competition.
Anshuman Chutani
Suresh P. Sethi
Published in:
Eur. J. Oper. Res. (2018)
Keyphrases
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cooperative
supply chain
quantity discount
search engine
multi agent
third party
production planning
inventory policy
revenue sharing
supply chain management
levels of abstraction
service level
online advertising
production cost