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Efficient Delivery Policy to Minimize User Traffic Consumption in Guaranteed Advertising.
Jia Zhang
Zheng Wang
Qian Li
Jialin Zhang
Yanyan Lan
Qiang Li
Xiaoming Sun
Published in:
CoRR (2016)
Keyphrases
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display advertising
user interface
user preferences
user queries
network traffic
user satisfaction
online advertising
end users
web search
optimal policy
user defined
user experience