Kalman Filtering Attention for User Behavior Modeling in CTR Prediction.
Hu LiuJing LuXiwei ZhaoSulong XuHao PengYutong LiuZehua ZhangJian LiJunsheng JinYongjun BaoWeipeng YanPublished in: NeurIPS (2020)
Keyphrases
- user behavior
- kalman filtering
- online advertising
- kalman filter
- click through rate
- user experience
- user interaction
- video tracking
- user browsing
- particle filtering
- web usage mining
- user behavior patterns
- user actions
- multi frame
- user preferences
- web browsing
- implicit feedback
- user activity
- click models
- user clicks
- image sequences
- website