Business models and operational issues in the Chinese online game industry.
Ian MacInnesLili HuPublished in: Telematics Informatics (2007)
Keyphrases
- business models
- online game
- business opportunities
- social commerce
- case study
- telecommunications industry
- life cycle
- electronic commerce
- online gaming
- cloud computing
- virtual communities
- educational games
- conceptual framework
- computer games
- real world
- electronic markets
- competitive environment
- game based learning
- design principles
- resource based view