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Disentangling consumers' negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model.

Haiping ZhaoMengli YuShaoxiong FuZhao CaiEric T. K. LimChee-Wee Tan
Published in: Electron. Commer. Res. Appl. (2023)
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