A novel social network mining approach for customer segmentation and viral marketing.
Nivin A. HelalRasha M. IsmailNagwa L. BadrMostafa G. M. MostafaPublished in: WIREs Data Mining Knowl. Discov. (2016)
Keyphrases
- viral marketing
- social networks
- customer segmentation
- influence maximization
- data mining methods
- online social networks
- information diffusion
- data mining
- customer behavior
- clustering analysis
- association rule mining
- social network analysis
- greedy algorithm
- social media
- web mining
- knowledge discovery
- social relationships
- diffusion model
- social interaction
- social networking
- customer data
- text mining
- association rules
- data mining algorithms
- frequent itemsets
- information flow
- transactional data
- decision trees
- information retrieval