The message influences me more than others: How and why social media metrics affect first person perception and behavioral intentions.
Myojung ChungPublished in: Comput. Hum. Behav. (2019)
Keyphrases
- social media
- social context
- selective perception
- big data
- social networking
- user generated content
- mental states
- short messages
- electronic word of mouth
- social networks
- similarity metrics
- machine intelligence
- communication channels
- evaluation metrics
- online social networks
- affective states
- visual perception
- program chairs