Factors influencing mobile services adoption: A brand-equity perspective.
Wei-Tsong WangHui-Min LiPublished in: Internet Res. (2012)
Keyphrases
- factors influencing
- mobile services
- technology adoption
- user acceptance
- factors affecting
- mobile technologies
- mobile devices
- technology acceptance
- mobile web
- mobile users
- user experience
- information services
- mobile applications
- perceived usefulness
- information systems
- business opportunities
- mobile learning
- behavioral intention
- factors that influence
- internet shopping