Mobile advertising: evaluating the effects of animation, user and content relevance.
Marco de SáVidhya NavalpakkamElizabeth F. ChurchillPublished in: CHI (2013)
Keyphrases
- mobile advertising
- relevant content
- user interface
- relevance feedback
- targeted advertising
- user experience
- user interaction
- user context
- user satisfaction
- user profiles
- end users
- web documents
- user preferences
- user model
- recommender systems
- user feedback
- user interests
- semantic tags
- metadata
- relevance ranking
- user activity
- multimedia data
- active learning