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Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform.

Jasjit SinghNina TengSerguei Netessine
Published in: Manag. Sci. (2019)
Keyphrases
  • customer behavior
  • real time
  • historical data
  • customer service
  • transactional data
  • log files
  • behavior patterns
  • customer data
  • social media
  • information systems