Web Mining Techniques - A Framework to Enhance Customer Retention.

Shimaa Ouf Yehia K. Helmy Merna Ashraf

Published in: Int. J. e Collab. (2023)

Keyphrases

web mining
social network analysis
web usage mining
data mining
web data
knowledge discovery
link analysis
text mining
user profiles
application of data mining
databases
user interface
information extraction
data mining techniques
web page classification
customer retention