Using categorized web browsing history to estimate the user's latent interests for web advertisement recommendation.
Panote SiriarayaYuriko YamaguchiMimpei MorishitaYoichi InagakiReyn Y. NakamotoJianwei ZhangJunichi AoiShinsuke NakajimaPublished in: IEEE BigData (2017)
Keyphrases
- web browsing
- browsing behavior
- user behavior
- web content
- web pages
- page content
- web users
- browsing experience
- web search
- personalized recommendation
- user browsing
- user context
- instant messaging
- website
- tv programs
- web usage
- user interests
- log data
- navigational patterns
- collaborative filtering
- web logs
- distance learning
- knowledge discovery
- data mining