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A hierarchical framework for ad inventory allocation in programmatic advertising markets.

Juanjuan LiXiaochun NiYong YuanFei-Yue Wang
Published in: Electron. Commer. Res. Appl. (2018)
Keyphrases
  • main contribution
  • probabilistic model
  • data sets
  • combinatorial auctions
  • allocation scheme
  • search advertising