Simulating Social Networks In Social Marketing.
Roderick DuncanLuisa Perez-MujicaTerry BossomaierPublished in: ECMS (2014)
Keyphrases
- social networks
- social media
- viral marketing
- social interaction
- social networking
- social relationships
- social network analysis
- information diffusion
- social influence
- social connections
- social networking sites
- social network data
- social web
- social behavior
- online social networks
- influence maximization
- social graphs
- social relations
- data mining
- influence propagation
- social roles
- overlapping community detection
- website
- social context
- decision making
- link prediction
- online communities
- online social
- social structure
- social communities
- social systems
- social graph
- virtual communities
- social activities
- community structure
- complex networks
- network structure
- long term
- communication patterns
- social networking websites
- small world