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User Acceptance of the Next Generation Digital Signage: A Perspective of Perceived Value.
Seyoung Seol
Jieun Yu
Jongbum Kim
Munkee Choi
Hangjung Zo
Published in:
PACIS (2013)
Keyphrases
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user acceptance
digital signage
perceived usefulness
mobile services
multimodal interaction
end users
multi touch
cognitive style
public space
positive effects
factors affecting
information systems
technology acceptance
user experience
factors that affect