The Diffusion of Mobile Social Network Service in China: The Role of Habit and Social Influence.
Shahrokh NikouHarry BouwmanPublished in: HICSS (2013)
Keyphrases
- social influence
- social networks
- social interaction
- network effects
- information diffusion
- social relationships
- mobile services
- online communities
- social relations
- network structure
- mobile devices
- social psychology
- social network data
- social network analysis
- anisotropic diffusion
- influence propagation
- context aware
- mobile phone
- user preferences
- technology acceptance
- online social
- web services
- social structures
- location based social networks
- technology adoption
- diffusion process
- mobile applications
- social media
- power law distribution
- social networking
- mobile learning
- social influences