Counterfactual Estimation and Optimization of Click Metrics in Search Engines: A Case Study.
Lihong LiShunbao ChenJim KlebanAnkur GuptaPublished in: WWW (Companion Volume) (2015)
Keyphrases
- search engine
- web search
- web search engines
- optimization algorithm
- user queries
- case study
- web pages
- keywords
- query logs
- optimization problems
- meta search engine
- search result
- test bed
- sponsored search
- genetic algorithm
- click logs
- user clicks
- optimization process
- search queries
- global optimization
- user behavior
- digital libraries