A holistic framework for mCRM - data mining perspective.

Jayanthi Ranjan Vishal Bhatnagar

Published in: Inf. Manag. Comput. Secur. (2009)

Keyphrases

data mining
case study
association rules
data mining methods
machine learning
decision making
similarity measure
information extraction
main contribution
framework enables
knowledge discovery process
domain driven
statistics and machine learning