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Indian Banking Precision Marketing: A Comparative Analysis of Machine Learning Customer Segmentation Algorithms.

Gouher AhmedAmer AhmedMuhib AhmedJeya LathaPranav Kumar
Published in: ICCR (2024)
Keyphrases
  • machine learning
  • customer segmentation
  • data mining
  • data analysis
  • social media
  • data mining techniques
  • data mining methods
  • customer behavior