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The social strategy cone: Towards a framework for evaluating social media strategies.
Robin Effing
Ton A. M. Spil
Published in:
Int. J. Inf. Manag. (2016)
Keyphrases
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social media
optimal strategy
social networks
social interaction
main contribution
social networking
user generated content
data sets
theoretical framework
neural network
multi agent systems
big data
social context