The Social Construction of Targeted Television Advertising: The Importance of "Social Arrangements" in the Development of Targeted Television Advertising in Flanders.
Iris JennesWendy Van den BroeckPublished in: TVX (2017)
Keyphrases
- social networks
- socio technical
- social relationships
- social interaction
- socio cognitive
- social media
- social capital
- case study
- information processing
- online communities
- online advertising
- social learning
- marketing campaigns
- artificial intelligence
- social network analysis
- knowledge based systems
- knowledge sharing
- social networking sites
- social web
- social context