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Immediate and Long-term Effects of Live Streaming Selling on Product Sales.
Shiying Zheng
Tanguy Tresor Sindihebura
Xiaodie Pu
Boying Li
Alain Yee-Loong Chong
Published in:
AMCIS (2023)
Keyphrases
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long term
live streaming
dynamic pricing
peer to peer
limited bandwidth
streaming video
next generation networks