User Behavior Retrieval for Click-Through Rate Prediction.
Jiarui QinWeinan ZhangXin WuJiarui JinYuchen FangYong YuPublished in: CoRR (2020)
Keyphrases
- user behavior
- click through rate
- behavioral targeting
- user interaction
- click models
- user preferences
- search advertising
- information retrieval systems
- online advertising
- image retrieval
- implicit feedback
- retrieval systems
- information retrieval
- user experience
- retrieval model
- user clicks
- query expansion
- relevance feedback
- search sessions
- user activity
- contextual factors
- test collection