Product Attitude Formation on Online Review Sites with Social Networks.
Kem Z. K. ZhangSesia J. ZhaoMatthew K. O. LeePublished in: PACIS (2013)
Keyphrases
- social networks
- product reviews
- social network sites
- online communities
- social network analysis
- photo sharing
- website
- online reviews
- social media
- online learning
- life cycle
- sentiment analysis
- virtual communities
- shopping behavior
- real time
- early adopters
- social networking sites
- literature review
- product design
- small world
- opinion mining
- online social
- product features
- viral marketing
- customer reviews
- online stores
- social interaction
- privacy preserving
- electronic commerce
- purchase intention
- supply chain