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Towards Understanding the Impact of Personality Traits on Mobile App Adoption - A Scalable Approach.
Runhua Xu
Remo M. Frey
Denis Vuckovac
Alexander Ilic
Published in:
ECIS (2015)
Keyphrases
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personality traits
mobile apps
mobile applications
learning styles
business models
m learning
information systems
mobile devices
learning systems
smart phones