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The effect of behavioral tracking practices on consumers' shopping evaluations and repurchase intention toward trusted online retailers.
Tun-Min (Catherine) Jai
Leslie Davis Burns
Nancy J. King
Published in:
Comput. Hum. Behav. (2013)
Keyphrases
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online retailers
online shopping
competitive advantage
product recommendation
shopping behavior
theory of planned behavior
online stores
real time
particle filter
case study
user behavior
consumer behavior