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The effect of behavioral tracking practices on consumers' shopping evaluations and repurchase intention toward trusted online retailers.

Tun-Min (Catherine) JaiLeslie Davis BurnsNancy J. King
Published in: Comput. Hum. Behav. (2013)
Keyphrases
  • online retailers
  • online shopping
  • competitive advantage
  • product recommendation
  • shopping behavior
  • theory of planned behavior
  • online stores
  • real time
  • particle filter
  • case study
  • user behavior
  • consumer behavior