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Complementing consumer magazine brands with internet extensions?

Anssi TarkiainenHanna-Kaisa EllonenOlli Kuivalainen
Published in: Internet Res. (2009)
Keyphrases
  • internet advertising
  • search advertising
  • email
  • databases
  • data mining
  • online shopping
  • electronic commerce
  • web technologies
  • world wide
  • world wide web
  • business transactions
  • online consumer