Optimizing Spread of Influence in Social Networks via Partial Incentives.
Gennaro CordascoLuisa GarganoAdele A. RescignoUgo VaccaroPublished in: SIROCCO (2015)
Keyphrases
- social networks
- information propagation
- social influence
- information diffusion
- viral marketing
- influence maximization
- community detection
- influence propagation
- social network data
- diffusion process
- social networking
- social interaction
- social network analysis
- virtual communities
- online social networks
- social media
- data sets
- information flow
- case study
- power law distribution
- main factors
- social computing
- online social
- micro blogging
- link prediction
- social relationships
- individual differences
- complex networks
- greedy algorithm