Business: a day-in-the-life of a customer centered design consultant.
Deborah MrazekAmy SilvermanPublished in: Interactions (1999)
Keyphrases
- centered design
- electronic commerce
- customer relationship management
- direct marketing
- customer behavior
- customer service
- customer data
- information systems
- banking industry
- customer support
- data mining
- business intelligence
- competitive environment
- software vendors
- consumer behavior
- business transactions
- business models
- customer satisfaction
- business processes
- customer loyalty
- marketing strategies
- marketing campaigns
- credit card
- business process
- customer base
- decision support system
- case study
- return on investment
- call center
- information technology