Enhancing customer relationships by semantic consumer support systems.
Jyhjong LinPublished in: Inf. Process. Lett. (2012)
Keyphrases
- support systems
- marketing strategies
- semantic relationships
- purchase behavior
- consumer behavior
- electronic commerce
- decision support system
- database marketing
- learning systems
- information systems
- decision making
- direct marketing
- semantic information
- semantic web
- semantic structure
- decision makers
- semantic similarity
- customer satisfaction
- customer preferences
- user interface
- domain ontology
- intelligent systems
- wordnet
- decision support
- software engineering
- online shopping
- natural language
- e learning
- artificial intelligence
- learning algorithm
- business transactions
- real world
- database