Percentile Risk-Constrained Budget Pacing for Guaranteed Display Advertising in Online Optimization.
Liang DaiKejie LyuChengcheng ZhangGuangming ZhaoZhonglin ZuLiang WangBo ZhengPublished in: CoRR (2023)
Keyphrases
- display advertising
- budget constraints
- online advertising
- advertising campaigns
- concave convex procedure
- saddle point
- optimization method
- risk management
- contextual advertising
- online learning
- portfolio optimization
- search advertising
- web pages
- optimization algorithm
- global optimization
- lagrange multipliers
- web search
- recommender systems
- decision making