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Advertising and pricing strategies for the manufacturer in the presence of brown and green products.
Dan Shi
Weijia Zhang
Guangyu Zou
Jinkun Ping
Published in:
Kybernetes (2022)
Keyphrases
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pricing strategies
supply chain
revenue sharing
inventory control
dynamic pricing
software agents
supply chain management
decision making
cost function
probability distribution
intelligent systems
customer demand
network effects