Management of trust in the e-marketplace: the role of the buyer's experience in building trust.
Myoung-Soo KimJae-Hyeon AhnPublished in: J. Inf. Technol. (2007)
Keyphrases
- online marketplaces
- trust model
- trust management
- management system
- decision making
- decision support
- trust evaluation
- electronic commerce
- electronic marketplaces
- trust relationships
- virtual teams
- online markets
- social awareness
- feedback mechanisms
- information systems
- decision process
- virtual communities
- online auctions
- data management