Social Media Influencers: Customer Attitudes and Impact on Purchase Behaviour.
Galina IlievaTania YankovaMargarita RusevaYulia DzhabarovaStanislava Klisarova-BelchevaMarin BratkovPublished in: Inf. (2024)
Keyphrases
- social media
- electronic commerce
- purchase behavior
- marketing strategies
- social influence
- potential customers
- customer service
- attitudes toward
- information diffusion
- product information
- online retailers
- social networks
- big data
- social interaction
- online stores
- internet shopping
- statistically significant
- point of sale
- business transactions
- consumer behavior
- social media data
- viral marketing
- gender differences
- customer relationship management
- customer satisfaction
- social networking
- online communities