Ad Recommendation for Sponsored Search Engine via Composite Long-Short Term Memory.
Dejiang KongFei WuSiliang TangYueting ZhuangPublished in: ACM Multimedia (2016)
Keyphrases
- sponsored search
- search engine
- recurrent neural networks
- search advertising
- long short term memory
- recommendation systems
- click prediction
- online advertising
- query recommendation
- recommender systems
- web search engines
- sponsored search auctions
- collaborative filtering
- web search
- behavioral targeting
- user preferences
- search behavior
- long tail
- neural network
- user experience
- display advertising
- feed forward
- web pages
- information filtering
- helping users
- personalized recommendation
- query logs
- keywords
- information retrieval
- product recommendation
- recommendation algorithms
- user queries
- social networks