Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis.
Xueming LuoMojtaba SeyedianPublished in: Int. J. Electron. Commer. (2003)
Keyphrases
- customer loyalty
- consumer behavior
- customer relationship management
- electronic commerce
- marketing strategies
- potential customers
- customer satisfaction
- service quality
- customer behavior
- customer base
- data mining
- direct marketing
- customer service
- purchasing behavior
- database marketing
- contextual information
- data mining technology
- online shopping
- long term
- purchase behavior
- website
- customer support
- optimal strategy
- marketing campaigns
- position and orientation
- customer data
- life cycle