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Gratification matters? An explorative study of antecedents and consequence in livestream shopping.

Jie ZhangYinghan XuLingfeng DongQingqi Long
Published in: Ind. Manag. Data Syst. (2023)
Keyphrases
  • online shopping
  • data sets
  • service quality
  • database
  • shopping behavior
  • feature selection
  • website
  • point of sale
  • internet shopping