The Role of Top Management Commitment to Enhancing the Competitive Advantage Through ERP Integration and Purchasing Strategy.
Zeplin Jiwa Husada TariganHotlan SiagianFerry JiePublished in: Int. J. Enterp. Inf. Syst. (2020)
Keyphrases
- competitive advantage
- enterprise resource planning
- business processes
- business strategy
- erp systems
- strategic alignment
- customer relationship management
- knowledge management
- online retailers
- competitive environment
- service quality
- business process
- case study
- information systems
- business information
- market share
- strategic advantage
- business environment
- information integration
- human capital
- online shopping
- data model
- data mining
- market competition
- real world