Trust transfer in social media brand communities: The role of consumer engagement.

Linlin Liu Matthew K. O. Lee Renjing Liu Jiawen Chen

Published in: Int. J. Inf. Manag. (2018)

Keyphrases

social media
online consumer
social networks
virtual communities
social media streams
online social
social capital
social networking sites
user generated content

purchase intention
online communities
social web
reputation management
consumer trust
content sharing
social media data
social networking

social interaction
social media content
social structures
social network sites
trust evaluation
social context
online shopping
social network analysis

transfer learning
electronic commerce
consumer behavior
electronic marketplaces
data gathering
social influence
community detection
learning community