Trust transfer in social media brand communities: The role of consumer engagement.
Linlin LiuMatthew K. O. LeeRenjing LiuJiawen ChenPublished in: Int. J. Inf. Manag. (2018)
Keyphrases
- social media
- online consumer
- social networks
- virtual communities
- social media streams
- online social
- social capital
- social networking sites
- user generated content
- purchase intention
- online communities
- social web
- reputation management
- consumer trust
- content sharing
- social media data
- social networking
- social interaction
- social media content
- social structures
- social network sites
- trust evaluation
- social context
- online shopping
- social network analysis
- transfer learning
- electronic commerce
- consumer behavior
- electronic marketplaces
- data gathering
- social influence
- community detection
- learning community