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Exploring audience engagement in YouTube vlogs through consumer engagement theory: The case of U.K. beauty vlogger Zoe Sugg.

Hantian ZhangJohn Lee
Published in: First Monday (2023)
Keyphrases
  • learning environment
  • user engagement
  • social media
  • neural network
  • information retrieval
  • action recognition
  • theoretical basis
  • theoretical framework
  • student engagement
  • collaborative interactions