Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics.
Pasquale Del VecchioGioconda MeleGiuseppina PassianteDemetris VrontisCosimo FanuliPublished in: J. Knowl. Manag. (2020)
Keyphrases
- big data
- business analytics
- social media
- vast amounts of data
- methodological framework
- knowledge discovery
- cloud computing
- data analysis
- business intelligence
- big data analytics
- data management
- data processing
- data visualization
- competitive advantage
- unstructured data
- knowledge management
- social networks
- data mining techniques
- customer service
- information systems
- data warehousing
- expert systems