A practical privacy-preserving targeted advertising scheme for IPTV users.
Leyli Javid KhayatiCengiz ÖrencikErkay SavasBerkant UstaogluPublished in: Int. J. Inf. Sec. (2016)
Keyphrases
- privacy preserving
- targeted advertising
- horizontally partitioned data
- personal data
- privacy concerns
- privacy preserving data mining
- user privacy
- privacy preservation
- privacy preserving data mining algorithms
- vertically partitioned data
- private information
- multi party
- data privacy
- privacy protection
- sensitive information
- privacy sensitive
- private data
- privacy guarantees
- preserving privacy
- sensitive data
- record linkage
- naive bayesian classification
- scalar product
- data perturbation
- partitioned data
- privacy preserving classification
- social media
- log data
- secure multiparty computation
- private information retrieval
- data mining
- differential privacy
- privacy issues
- data publishing