Protecting Advertisers Against Click Frauds.
Rattikorn HewettAbhishek AgarwalPublished in: ICITCS (2012)
Keyphrases
- sponsored search
- search engine
- search advertising
- behavioral targeting
- contextual advertising
- online advertising
- user behavior
- click through rate
- web search
- sponsored search auctions
- fraud detection
- credit card
- advertising campaigns
- click prediction
- sponsored search advertising
- access control
- keywords
- display advertising
- financial institutions
- return on investment
- search behavior
- information retrieval
- keyword extraction
- click models
- vertical search
- user queries
- user clicks