An Integrated AHP-TOPSIS for Evaluating Online Marketing Strategies for the Hospitality Industry.
Lanndon A. OcampoOrlyn BesabellaMarife FalloreAdelfa Rose GuinandalAngel MerabuenoCelbert Mirasol HimangKafferine D. YamagishiPublished in: Int. J. Asian Bus. Inf. Manag. (2021)
Keyphrases
- marketing strategies
- online marketing
- group decision making
- analytic hierarchy process
- multiple criteria
- direct marketing
- multi criteria
- customer base
- multi criteria decision making
- market segments
- marketing campaigns
- intuitionistic fuzzy
- life cycle
- decision makers
- support systems
- case study
- decision making
- evaluation method
- databases
- information systems
- real time
- steady state
- data mining
- artificial intelligence
- web services
- customer relationship management
- online advertising
- preprocessing
- fuzzy clustering